Project

Simulated

Brief

In 2017 we had an exclusive opportunity to cooperate on a art project of Dominic Harris called SIMULATED. This artwork plays with typoglycemia, the ability of human brain to read words even when letters are in wrong order.

Designed and produced by

Dominic Harris

SIMULATED is an artwork that plays on the technological nostalgia of Nixie tubes; cold-cathode gas-discharge alphanumerical and symbol indicator tubes which were a common form of display for electronic equipment from mid-1950’s through to the early 1970’s.
Generating up to almost 1000 word combinations, the produced text is stimulating, amusing, pop culturally relevant and cheeky, therefore achieving Harris’ goal of provoking thought and conversation.